What is OnlineDrive?
OnlineDrive is an Inbound Marketing platform built specifically to service the needs of the Automotive Industry. OnlineDrive combines a dealership website with web 3.0 marketing (Blogging, Social Media Management, Conversion Rate Optimization, Behavioral Targeting, PPC Management & Landing Page Management) in one integrated marketing service & dashboard.
Get Found… Engage … Convert
Most dealerships today have little control of their online destiny. They are on old template networked sites that share the most important aspect of their business the inventory search and product details pages with every other competitor who has the same website provider they do. They have very little access to change or update pages and no ability to test them. Most
dealership websites given very little visibility by search engines, have very low traffic levels, do little to encourage repeat visits and have sparse capability to track conversions.
What OnlineDrive does… transforms relativity static websites into web 3.0 Marketing Platforms that produce more traffic, higher engagement and more of the right leads that buy.
Why did we create OnlineDrive?
The internet really has changed the sales funnel for a car dealership. We say “REALLY HAS” because many don’t see the change and they continue almost with business as usual, seeing the internet as a department instead of the way customers and perspective customers interact with your dealership now.
“The internet is no longer about finding things as much as it is about doing things”
When the internet first arrived on the retail automotive scene it was a department within the dealership, there to field the people that accidently got to the store through the dealership website. Today it’s almost exactly the same way only the departments are bigger because more people are now accidently coming to the dealership through their website.
It is this shift in the automotive buying process that has disconnected dealers from their customers because what dealers know as advertising is becoming less and less effective. It’s not enough to “Just Get Them In” anymore in fact the harder you try to “Get Them In” the more you will fail in your efforts.
What we believe dealerships are missing… The understanding that when someone finds your dealership online they are finding it to DO something and it is that intent dealerships today must get in touch with. The internet disproportionately favors those dealerships with a lot of good content, dealerships that share a lot of good information through social, have clear calls to action and simplified online messages that are easy to follow, understand and convert. Net result your dealership supplies the information that fulfills the visitor’s intent.
Who… OnlineDrive’s Founder
OnlineDrive was founded in 2011 by Larry Bruce a 20+ year retail automotive veteran, who in 1999 started AIMData a database marketing company for automotive dealerships. Also in 2005 started ClickBuyDrive a online retails sales tool to allow dealerships and customers to conduct the sale of an automobile online. In 2008 Larry sold AIMData and ClickBuyDrive to Reynolds & Reynolds and spent 2 years as Vice President of Managed Marketing Solutions for Reynolds. In 2010 Larry Founded MicrositesByU which is now OnlineDrive’s landing page management platform. As MicrositesByU progressed Larry saw the changes in Google’s search algorithms and the need for dealerships to take control of their online marketing destiny. With that Larry expanded MicrositesByU’s capabilities to include:
• Custom Websites
• Full Inventory Management and Syndication
• SEO Services
• Content Creation, Content Marketing and Blog Management
• Social Media Management
• PPC Management (Paid Search, Display, Facebook Paid Display)
• Landing Page Creation and Management
• Onsite Retargeting and Offsite Remarketing
• Website Behavioral Targeting
• Lead Nurturing and Scoring
“Dealers don’t need a website provider they need a web marketing company that also provides a website”
That was the realization Larry came to and created OnlineDrive to give dealers an ALL – IN – ONE solution for online marketing.
Where are we?
OnlineDrive is based in Houston Tx. For more info see our Contact Us page