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Great post on Hubspot by Brian Whatley on Marketing Automation. I love infographics because they are so cool, but sometimes its hard to take away good info from them. Here are my take aways from this great infographic.
Marketing Automation is movin away from push & interpution to inbound & permission what that means to you is that the ways we traditionally think about marketing have chage from targeting people to targeting intent an being there when customers go to find things.
Marketing Automation the way we currently define it (automated emails and targeted push marekting) is being filtered out more and more by our customers. If you arent adding value (your just pushing and offer) then you are being screened out more and more.
To get back in the game you will need to provide TARGETED CONTENT not targeted offers you will need to make it easy to get the why and the how to do business with your dealership.
Humans are still human and a relationship will still be needed to sell them anything but the way you communicate with those humans is changeing and redefining what that relationship is…for the better.
Marketing Automation is the use of technology and software to help move prospects and leads through your sales funnel. As part of a whole inbound marketing philosophy, you can use marketing automation to help take the leads you’re generating from blogging, social media, and other sources, and make them more sales-ready. While marketing automation doesn’t help you generate newleads and can be challenging to use effectively, it’s important to be knowledgeable about it and understand when marketing automation can or can’t help your business grow.