This was such a great post from SEOHacker, to help people understand SEO i just had to share it! When thinking about your SEO strategy this post breaks down how on page SEO and Off page SEO work together. Short but great read!

SEO is such a wide topic. You can type in ‘SEO’ in the internet and get endless results. It’s an emerging trend and a lot of information can be confusing. I lay out SEO in simple terms in this post. What is SEO in simple terms?

 

SEO is helping the search engine find you
SEO is making your site more visible and transparent to the search engines. It’s true that Google has a page rank system (similar to a point system in which they add and deduct points from you) but that is secondary. The primary goal of SEO should be connecting your site to the search engine.

SEO is helping people find you in the search engine
Web 2.0 has made everything in the web more personal. People don’t want to look hard for your site. People don’t want to go out of themselves in order to find information. They want it quick, 1-2-3 boom! SEO makes it possible by making your site more direct and focused on certain keywords that people would most probably go looking for when they want information provided by your site.

Basically those are the very existence of SEO. That’s the simplest it could get.

Read more here …

AutoMazing PodCast is a conversation between Automotive leaders on hot topics in the industry.  Larry Bruce, Chris Saraceno, Eric Milstch, Tracy Myers, Shaun Raines, Bryan Armstrong and Rob Campbell discuss hot topic in Automotive Retail.

This week we a several topics for discussion but the first topic I through on the table dominated the entire time TRUECAR.

Listen to what the group had to say about this contriversial company and what impact it may or may not be having on the car business.   To suscribe to this Pod Cast via RSS feed click The XML button below

 

 

This is a great quick read on where Landing Pages are being used outside the auto industry and where you should be looking at using them with in our industry. OnlineDrive clients are averaging over 200 landing pages per store and so far experienceing a300% increase in conversion rates as a result of talking to customers not at them.

 

The explosion of digital advertising means an explosion of campaign-specific, dedicated landing pages too. If you stop to think about all the places you need landing pages, it quickly adds up (head spinning yet?).

ion’s top-converting LiveBall customers average over 750+ active landing experiences at any one time. Where are they using landing pages?

• Paid search campaigns. I alreaady hear you saying “duh”. For some marketers, a landing page per ad group is sufficient. For others, a landing page per ad is more appropriate. No matter the size of your PPC campaign, it’s likely you need at least 50 landing pages, if not 500, or more.
• QR codes. When mobile users scan a QR code a mobile-optimized, relevant landing experience is an absolute must.
• Email marketing. Whether for third-party emails, or emails to your own house list, it makes sense to have people who click on your emails land on specific pages to drive them deeper into your funnel.
• Mobile ads. Mobile users want (expect) mobile landing pages. Actually, if you have substantial mobile traffic, you may even want to consider mobile-optimized pages for any mobile traffic (not just mobile-specific campaigns).

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Kevin Frye

ECommerce Director

Wyler Automotive Group