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About

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

I’m really just a retail automotive sales guy, did that most of my life and love it. Still have to go to a dealership now and again and ask them to page me, cause I love that sound.
Underneath all that I’m a geek, getting interested in technology in the early 80′s and eat up with science fiction, Battlestar Galactica, Star Trek, The Matrix to name a few.
I have been lucky to work with some of the best car dealers in the business and for 15+ years learned enough to be dangerous about starting and running a business…so what did i do? I started AIMData in 1999 and starved for the first 3 years. Was lucky to have good people that came on board to help and we managed to get AIM to a profitable good business. I was also able to get involved with a very good friend of mine in arguably one of the first internet retail used car dealerships MotorTrendsOnline.com witch inspired me to start ClickBuyDrive an online purchasing app for the retail automotive business. All 3 of these companies were successfully sold in 2008.

From 2008 to 2010 I worked with Reynolds and Reynolds as the Vice President of their Managed Marketing Solutions group. I learned a lot of amazing things there about expenses and how to control them and will forever be grateful for that lesson. I also met a lot of great people who care deeply for the well being of that company and am proud to call them my friends.

In May of 2010 I Founded MicrositesByU.com the automotive industry’s first Landing Page Management and Conversion Rate Optimization platform. My career has been a interesting mix of great companies, people and experiences. I consider myself extremely blessed to have had the opportunity to do the things I have done and meet the people I have met.

Thanks for taking the time to read this.

Larry Bruce